About

I work at the intersection of storytelling, systems, and design.

With a background spanning international relations, visual communication, game design, storytelling, and product strategy, I’ve spent the past five years creating worlds, quests, and experiences that blend narrative craft with product strategy.

What drives me is creating experiences that spark engagement and connection, whether through narrative systems, user journeys, or cross-disciplinary collaboration in a team.

I see myself as both a builder and a mediator: hands-on in solving complex problems with holistic, creative thinking, while empowering teams with clarity and vision to deliver meaningful work with real impact.

Skills

System & Product Design

  • Designing scalable systems that connect gameplay, narrative, economy, and governance

  • Narrative design systems, economy design justification

  • Translating player needs and behaviour into product features and requirements

  • Balancing narrative depth with mechanics for seamless experiences

  • Creating reward and engagement loops that drive participation and retention

  • Documenting clear product & design specifications for cross-functional teams

Narrative Design & Storytelling

  • Narrative systems design & worldbuilding (ecosystems, lore, frameworks)

  • Quest content and scenario design; writing narrative bibles, quests, and dialogues

  • Tutorial and onboarding story experience

  • Character personality crafting and environmental storytelling

  • Narrative documentation for art, audio, and dev teams

  • Storytelling across media (game, marketing content)

Creative Direction & Brand

  • IP creation: original worlds, characters, arcs, and NPCs

  • Shaping narrative and co-led creative direction alongside audio and art leads, ensuring unified project voice.

  • Creation of in-game brand experiences (ELLE, Pudgy Penguins, Persona)

  • Defining project voice and style, adapting worldbuilding to different media

  • Integrated partnerships into the narrative world without breaking immersion

  • Event planning & brand activations (partnerships, collaborations)

Community & Engagement

  • Community building & engagement (Web2 & Web3 ecosystems)

  • DAO & Web3 storytelling (player participation, governance integration)

  • Reflecting community feedback into design choices

  • Designing inclusive, participatory experiences and strategic brand voice

  • Presenting games at conferences and online events, and fostering external engagement

Leadership & Culture

  • Team culture & leadership based on clarity, empathy, intuition and meaning

  • Strong relational skills: dialogue, guidance, and cross-disciplinary communication

  • Experience mentoring and empowering creative teams

  • Creating spaces for team connection and motivation

  • Monitoring team progress and resolving obstacles collaboratively

Production & Problem-Solving

  • Holistic, creative and systems-based approach to problem-solving

  • Prioritisation, scheduling, and managing localisation

  • Troubleshooting urgent problems under pressure

  • Adjusting quality of assets to meet deadlines

Tools

  • Figma, Adobe Suite

  • Unity basics

  • AI tools