About
I work at the intersection of storytelling, systems, and design.
With a background spanning international relations, visual communication, game design, storytelling, and product strategy, I’ve spent the past five years creating worlds, quests, and experiences that blend narrative craft with product strategy.
What drives me is creating experiences that spark engagement and connection, whether through narrative systems, user journeys, or cross-disciplinary collaboration in a team.
I see myself as both a builder and a mediator: hands-on in solving complex problems with holistic, creative thinking, while empowering teams with clarity and vision to deliver meaningful work with real impact.
Skills
System & Product Design
Designing scalable systems that connect gameplay, narrative, economy, and governance
Narrative design systems, economy design justification
Translating player needs and behaviour into product features and requirements
Balancing narrative depth with mechanics for seamless experiences
Creating reward and engagement loops that drive participation and retention
Documenting clear product & design specifications for cross-functional teams
Narrative Design & Storytelling
Narrative systems design & worldbuilding (ecosystems, lore, frameworks)
Quest content and scenario design; writing narrative bibles, quests, and dialogues
Tutorial and onboarding story experience
Character personality crafting and environmental storytelling
Narrative documentation for art, audio, and dev teams
Storytelling across media (game, marketing content)
Creative Direction & Brand
IP creation: original worlds, characters, arcs, and NPCs
Shaping narrative and co-led creative direction alongside audio and art leads, ensuring unified project voice.
Creation of in-game brand experiences (ELLE, Pudgy Penguins, Persona)
Defining project voice and style, adapting worldbuilding to different media
Integrated partnerships into the narrative world without breaking immersion
Event planning & brand activations (partnerships, collaborations)
Community & Engagement
Community building & engagement (Web2 & Web3 ecosystems)
DAO & Web3 storytelling (player participation, governance integration)
Reflecting community feedback into design choices
Designing inclusive, participatory experiences and strategic brand voice
Presenting games at conferences and online events, and fostering external engagement
Leadership & Culture
Team culture & leadership based on clarity, empathy, intuition and meaning
Strong relational skills: dialogue, guidance, and cross-disciplinary communication
Experience mentoring and empowering creative teams
Creating spaces for team connection and motivation
Monitoring team progress and resolving obstacles collaboratively
Production & Problem-Solving
Holistic, creative and systems-based approach to problem-solving
Prioritisation, scheduling, and managing localisation
Troubleshooting urgent problems under pressure
Adjusting quality of assets to meet deadlines
Tools
Figma, Adobe Suite
Unity basics
AI tools